Marcus Thornfield

Marcus Thornfield is a corporate strategy consultant with 15 years of experience specializing in market access, innovation strategy, and CSR integration for growth-oriented companies. He has guided over 80 innovative businesses through complex market entries and strategic transformations across Europe and North America.

Marcus specializes in supporting innovative companies seeking to scale while maintaining strong corporate social responsibility principles and competitive differentiation. His approach combines rigorous analytical frameworks with practical, implementation-focused methodologies that deliver measurable results. He believes that sustainable competitive advantage emerges when innovation strategy, market access planning, and CSR commitments are woven together rather than treated as separate initiatives. His primary clients include technology scale-ups, healthcare innovators, and established corporations navigating digital transformation or entering new geographic markets. A recent engagement exemplifies his method: guiding a medical device startup through regulatory approval, market positioning, and distribution network establishment across five European countries while embedding circular economy principles into their business model. Marcus brings strategic clarity to complex environments by conducting thorough competitive intelligence, identifying untapped market opportunities, and designing business models that align commercial objectives with environmental and social impact. His expertise in SWOT analysis, stakeholder mapping, and scenario planning enables organizations to make informed decisions in uncertain conditions. Clients value his ability to translate strategic vision into actionable roadmaps with clear milestones, accountability structures, and performance metrics. He maintains that successful consulting engagements require not just brilliant strategy, but genuine partnership and knowledge transfer that builds internal capacity for sustained innovation.